![]() The network’s most-watched recent programs were Winfrey’s interviews with Whitney Houston’s family, Lady Gaga, rocker Steven Tyler and mega-church pastor Joel Osteen.īut few of OWN’s other programs have built audiences. At the end of March, the network reported a 21 percent ratings increase for the first quarter compared with last year, with an average of 180,000 daily viewers. OWN did see a recent ratings boost as Winfrey added more air time. “It has been difficult for aspirational shows (and) networks to get on track,” he said. ![]() “On cable, the networks that work are far from aspirational,” said Brad Adgate, an analyst at advertising agency Horizon Media, pointing to shows such as “Keeping Up With the Kardashians” or the “Real Housewives” series. The aspirational message that fueled Winfrey’s hugely successful syndicated daytime talk show for 25 years is not translating to a mass audience for the 24-hour cable channel. OWN’s stumbles have struck the network to its operational core. Last month, OWN, a joint venture with Discovery Communications Inc, laid off 30 staff and canceled its heavily hyped Rosie O’Donnell talk show that it had hoped would provide a ratings boost. Ratings among them for the 15-month-old OWN are about what they were for the Discovery Health channel it replaced. So far, her mix of interviews and feel-good programs has left the key audience of 25- to 54-year-old women less than thrilled. They include a reality series about Army wives in Alaska and another in which a married couple balance a family business and their sextuplets. OWN unveiled new primetime shows to convince advertisers that Winfrey’s formula of uplifting programs will attract more viewers. “I feel now like you can see the summit.” Winfrey thanked the media buyers who crowded a Lincoln Center theater for their support during what she called “the climb of my life.” Now, after “restructuring and right-sizing,” the network is ready to move forward, she said. ![]() The “queen of talk,” who admitted in a CBS interview this week to “101 mistakes” in launching the Oprah Winfrey Network last year, came out fighting with a new slate of reality shows to revamp the channel and boost its lackluster ratings. LOS ANGELES/NEW YORK, April 5 (Reuters) - Oprah Winfrey appeared in New York on Thursday before her most important audience: potential advertisers who will decide how many more seasons her struggling cable network has to promote her mantra to “live your best life.” * Uplifting menu has not lured mass audiences * ‘Climb of my life,’ Winfrey tells ad buyers ![]()
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